WAV Media

Supported ideating, developing, and executing WAV’s annual global brand strategy. Responsible for development and execution of enterprise brand messaging, led creative concept development and marketing roll out of social media content, live streams, UGC and original IP series content. Functioned as the lead project manager for brand marketing campaigns end-to-end; working closely with design, operations, finance, legal and content teams. Developed market position research, leveraging industry trends to enhance user interest. Sourced and managed brand partnerships with The FADER, Insomniac Records, GOOD Music, and M&C Saatchi; negotiated contract terms. Responsible for developing and integrating data driven marketing strategies that significantly increased brand awareness in the market, and key stakeholder in oversight of PR strategy.